Commercial break: Miller Lite, Newcastle Brown Ale and the Emmy Awards

Miller Lite uses its fans' photos to create a user-generated ad, Newcastle Brown Ale immediately hijacks the approach, and TV's baddest duo Bryan Cranston and Aaron Paul go into business together once again. Here is our round-up of the most interesting ad campaigns this week.

Miller Lite | Most Wonderful Time - Fan Version
Earlier this year, beer company Miller Lite campaigned for fans to send in photos of themselves enjoying the beverage under the campaign #ItsMillerTime. Now the brand has released an ad made entirely of the user-generated content celebrating the summer.
https://www.youtube.com/watch?v=1QMlamqvfNo

Newcastle Ad Aid
Quick as a flash, the deadpan marketing team over at British beer brand Newcastle Brown Ale jumped on the bandwagon, asking customers to send in photos of themselves under the hashtag #NewcastleAdAid, to be photoshopped into awful advertising pictures. The brand's excuse? It has blown its advertising budget for this year on hiring out celebrities for its Super Bowl commercial.
http://youtu.be/-HAFPjKdS3k?list=UUdfrgbb2njONUvgXqcpbD6Q


Barely Legal Pawn, feat. Bryan Cranston, Aaron Paul and Julia Louis-Dreyfus
Bryan Cranston and Aaron Paul -- better known as Walter White and Jessie Pinkman from "Breaking Bad" -- star in this hilarious promo clip for the Emmy Awards, which air on August 25. Also starring Julia Louis-Dreyfus.
https://www.youtube.com/watch?v=ovqM72em1dA